ASPEN-BASED ANTEDOTUM’S CBD-INFUSED PRODUCTS HELP SHIELD AND HEAL YOUR SKIN.
Antedotum founder Karina Marconi. PHOTO COURTESY OF ANTEDOTUM
WHEN KARINA MARCONI, a former Chanel Beauty executive, moved to Aspen Snowmass, she loved all that mountain air, but her skin suffered from exposure to the harsh, dry high-altitude climate. She set out to look for a CBD-based solution. “I was curious and started to sample an assortment of oils and balms,” Marconi says. “To my surprise and delight, my skin started to transform.” Marconi dove into researching the benefits of CBD in skincare, and in 2019, she launched Antedotum.
PHOTO COURTESY OF ANTEDOTUM
With its line of organic full-spectrum CBD topicals, the brand prides itself on purity and potency, extracting CBD from only the cleanest flowers and leaves of organic hemp plants that are grown in rich, sustainable soil. Antedotum also brought on Dr. Shawn Demehri of Harvard Medical School as the company’s chief medical officer to apply his decades of dermatology research to the brand’s product development.
This winter, Antedotum adds two products to the lineup. Rescue body balm is the first product in the market to use CBC, a new type of cannabinoid that has been shown to be more effective at reducing pain and inflammation than some NSAIDs. The balm is delivered in a buttery combination of squalane, essential oils of neroli, rosemary and lavender, and olive fruit liquid crystals. Antedotum’s Essential daily sunscreen uses aspen bark, which Native Americans used as a natural form of sunscreen long before SPF was a thing. antedotum.com