THE MILE HIGH CITY’S NEWEST POWER COUPLE JUST OPENED AN OUTPOST IN DENVER FOR THEIR SUSTAINABLE FASHION BRANDS.
Russell Wilson and Ciara at the LR&C opening party. PHOTO COURTESY OF THE HOUSE OF LR&C
BRONCOS QUARTERBACK RUSSELL WILSON and Grammy-winning singer-songwriter Ciara are putting roots down in Colorado, opening a Denver outpost of The House of LR&C (with CEO Christine Day; thehouseoflrc.com). With three brands under one umbrella—Wilson’s menswear Good Man Brand; LITA by Ciara, a contemporary women’s brand; and their collaborative gender- and size-inclusive streetwear line Human Nation—the shop promises to be a welcoming space for all. Indeed, “LR&C” stands for love, respect and care; LITA is an acronym for “love is the answer.”
In-store stylists connect with customers to help them find confidence-boosting styles while educating them about LR&C’s mission—to make sustainable fashion an effortless choice. In the shop, that means recycled cardboard hangers, upcycled store fixtures and compostable shopping bags. Those soft-like-butter lamb leather pants? The leather is from tanneries that have achieved a gold rating of sustainable environmental and workplace practices from the Leather Working Group. A percentage of purchases go to the couple’s Why Not You Foundation, a nonprofit dedicated to education, children’s health and fighting poverty.
Yes, football season was in full swing as we went to press, but the couple took a moment anyway to tell us more about LR&C.
Describe your mission around sustainable fashion.
C: From the start, the goal has been to positively impact people and our planet by bringing a concept to life that changes how we do fashion. By combining our passions and experience with retail legend Christine Day, we came up with a shared vision to create the type of fashion company the future needs. We give as much attention to how we make the clothes as we do to what they’ll look like. While it takes time, resources and investments, this distinction is part of our values of love, respect and care.
What does it mean to open a storefront in your new hometown?
RW: Ciara and I knew that if we ever relocated, we were going to take The House of LR&C with us. The Denver community has welcomed us with open arms, and it’s been an amazing experience. C: The store has been doing well, and I love popping in whenever I get the chance to see the new arrivals.
How does the menswear line fit in with the Colorado market?
RW: A lot of the Good Man Brand product is geared toward the active, adventurous Colorado lifestyle and can be used as layers to survive changing weather. The core target is the everyday man who wants to be movable but also wants to look modern and on-trend.