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Fashion's Earth Defender

By Vyla Carter By Vyla Carter | December 2, 2021 | People Style & Beauty Style Style & Beauty fashion

GABRIELA HEARST DEMONSTRATES THAT DESIGNER APPAREL CAN BE SUSTAINABLE WITHOUT COMPROMISING AESTHETICS.


PHOTO COURTESY OF GABRIELA HEARST
PHOTO COURTESY OF GABRIELA HEARST

SINCE ITS LAUNCH IN 2015, Gabriela Hearst has proven a dedication to key values of environmental sustainability. Using certified natural fibers and recycling cashmere and silk, the brand embraces a slower pace and process, following tradition over trends and putting purpose into every piece.

The designer’s first runway show used 30% deadstock fabrics; in New York, Hearst produced the first-ever carbon-neutral runway show featuring her spring/summer 2020 collection; and she has set a goal of eliminating the use of virgin materials altogether. To mitigate waste, the brand also uses plastic-free bio-based TIPA compostable packaging and recycled cardboard hangers.

Hearst uses wool from the six-generation merino sheep farm in Uruguay where she grew up, and most of her handknit sweaters are produced through a partnership with Manos del Uruguay, a nonprofit that empowers artisan women from rural areas. They handcraft sweaters like the Lawrence sweater (shown above), which comes in copper, oatmeal and saffron. Made from the highest-quality cashmere, called Welfat, the fibers are gently twisted giving it the look of a chunky sweater but one that feels more like wearing a cloud. Look for the sweater at Max in Denver and at Gabriela Hearst’s new pop-up in Aspen, open mid-December through March. Max, 250 Columbine St., Denver; gabrielahearst.com



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