"Since the beginning of last year, my partnership with YSL Beauty has been about pushing the beauty boundaries and embracing individuality. With this new campaign, we’re exploring my many faces & personalities through five different makeup looks that gave me the chance to experiment with my makeup in a more artistic way. I hope we can inspire the future generation to do the same," Lil Nas X said of his work with YSL.
"What we love about Lil Nas X is his bold approach to self-expression, using makeup as a creative outlet. The power of makeup is endless— and who better than Lil Nas X to demonstrate it?" YSL Beauty's U.S. general manager Laetitia Raoust said.
"Columbia Records is thrilled to continue our incredible relationship with YSL Beauty and Lil Nas X. As such a beautiful, multi-faceted person, he gives a completely modern take on what it means to be an individual," Columbia Records svp partnerships & commercial licensing Jennifer Frommer added.