By Helen Olsson By Helen Olsson | December 14, 2022 | Interviews Style fashion Shop
RENEE PARSONS BRINGS STYLE TO THE LINKS WITH HER LATEST COLLECTION OF PXG APPAREL.
PXG’s collection features polished silhouettes that evoke a sense of Western nostalgia and can be found at the brand’s new retail outlet in Denver. PHOTO COURTESY OF PXG
WHEN BOB AND RENEE PARSONS started dating, they played golf together. “I started getting more interested and playing in earnest,” Renee says. She was hooked on the game. She’s also as passionate about fashion as she is about golf. “I love fashion. I follow the trends. I go to fashion weeks in New York and Paris,” says Renee, who is the president and executive creative director for PXG Apparel (pxg.com).
In June, PXG opened a storefront in Denver that showcases Renee’s fall/winter 2022 collection, a fashion-savvy line of golf apparel and lifestyle-focused pieces.
“It wasn’t really a business proposition in the beginning,” she says. “It was basically a passion project.” Rolling out the PXG apparel collection also filled a need. “I’m a golfer, and I couldn’t ever find anything to wear,” Renee says. “I wanted to bring fashion to golf.” The new collection features performance golfwear with an Americana sensibility. “It reflects the Western trends we’re seeing in fashion,” Renee says. Deconstructed handkerchief patterns in a monochromatic palette are woven throughout the line. Other nods to the American West include a simple ruffle at the shoulder, bolo-inspired polos, simulated needlepoint details and pretty tops with ruched gatherings. The pieces are designed to be transitional. “They’re ensembles you can wear off the course,” Renee says.
Back in 2013, the Parsons purchased The Golf Club Scottsdale, renaming it Scottsdale National Golf Club. They expanded the property to 45 holes across three golf courses and added a second clubhouse, 15 luxury villas, and a spa and fitness center. “We started PXG out of a trailer on 660 acres in the middle of the Sonoran desert,” Renee says. The pro shop sold golf equipment from PXG, which Bob founded after stepping away as founder of GoDaddy. “PXG was his passion project,” Renee says. The club members were PXG aficionados and early adopters of the brand. “In 2018, we launched the first PXG apparel capsule collection, and people went gaga for it,” Renee says. “It’s really filling a void within the golf space.”
Golf took off during the pandemic, and PXG had a great platform to fit customers online. “We went through the roof in 2020,” Renee says. Post-pandemic, that success led the brand to ramp up expansion of its brick-and-mortar locations nationwide to meet the demand. The new 7,200-square-foot shop in Denver has three spacious fitting bays for test-driving your next set of PXG clubs and, of course, a retail space for PXG’s fashion-forward apparel collection.