Six questions with Jordan Bullock, who rebooted Pure Barre and CycleBar under one roof.
Jordan Bullock in the cycling studio at her fitness conglomerate downtown
Congratulations on launching the first U.S. Pure Barre and CycleBar dual studio (535 E. Hyman Ave.) in August. You’ve come a long way in eight years. Aspen was the 20th Pure Barre to open, and now there are 600. It was cool to be one of the first boutique fitness studios here, because it wasn’t really a thing back then. Now you’re getting cardio and strengthening, lengthening, toning—a one-stop shop for fitness.
How do the two methods complement each other? Pure Barre is music-driven: ballet, Pilates and yoga all mixed into one. We hold on to the ballet barre to do small isometric movements using body weight, separated by long stretches, working each muscle group to fatigue. It’s doable for all ages. I think our oldest client is 85. CycleBar, emotionally, is like church. We turn up the music. Sometimes the lights are out. There are candles. You’re sweaty, pushing yourself to your limit. You can race and be on the leaderboard or go at your own pace.
And CycleBar stats—mileage, calorie burn, class rank—are emailed after class? People in Aspen like a challenge. If they can’t go outside for 45 minutes, they come here.In Pure Barre you’re in competition with yourself.
How do these workouts fit within the Aspen lifestyle? Everything we do here is good for skiing, biking, hiking. Mother Nature is our biggest competition. Athletes have even mentioned seeing their performance in sports outside the studio improving—faster hiking, biking and skiing!
Plus you have great amenities—I love your techy Flow Water cooler. OMG, it’s the best water: alkaline, electrolytes, coconut-carbon filtered. People are super excited about the lockers; it looks like a big-city gym. And my Pure Barre clients love retail—we’re usually the top retail studio in the country. When you have a new, fun outfit, you work out harder, I think.
What’s new for winter? We’re bringing on at least five new teachers for each, and adding tons of classes to make a more robust schedule. We’ll do some CycleBar challenges and charity rides. We have a shower in the works. I’d love more seating areas. I want this to be a place where people come in not only to work out but to hang out.