By: Kat Bein By: Kat Bein | October 10, 2022 | Culture
What good are digital assets in a physical world? In the case of Jumpcut Media’s Web3 platform, it can help shift creative narratives into the hands of those who don’t see enough of their own communities on screen.
Founded by entrepreneur and Wharton professor Kartik Hosanagar with a team of advisors that includes veterans from Netflix, ViacomCBS and Sony, Jumpcut aims to connect creatives directly with their audience, cutting out middlemen executive types who would say which stories get the green light and which do not.
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Now, Jumpcut’s taking on the mystery genre, injecting it with some much needed modernity, inclusivity and feminism.
I’m not crying, you’re crying! It’s all finally coming together….Women of Mystery is LIVE!— Women of Mystery (@NotEvaMorales) September 6, 2022
My passion for the incredible stories of the women I meet through my private investigation work and @nailalibrarian’s love of writing…
(1/7)#WomenOfMystery #WOMCouncil pic.twitter.com/t7rDn73GIw
Introducing Eva Morales and Naila, the leading ladies in Women of Mystery; a new Sherlock and Watson-style duo ready to solve community who-dunnits and serve those among us who aren’t getting the protection they deserve from the traditional justice system.
As leading ladies Morales and Naila grow and thrive in the Women of Mystery world, their ability to change their appearance and hide in plain sight will bring fun new dimension to the world of PFP collectibles, where avatars change their looks via a randomized set of traits, like purple lipstick, red sunglasses or blue hairdos.
These characters weren’t just born yesterday. They’re actually existing avatars from two independent blue-chip NFT projects, both of which are led by women. Morales comes as a representative of the World of Women NFT collective, while Naila stands for the Women Rise NFT crew, both of which have already built thriving and engaged communities who can now jump on the chance to co-create these female-lead mystery thrillers.
The normally empty parking lot is bustling with volunteers in blue shirts who are setting up different stations - food, haircuts, warm clothing. “I’m looking for Alexa?” A kind volunteer points me towards a curvy, energetic woman…— Women of Mystery (@NotEvaMorales) October 7, 2022
(1/15)#WomenOfMystery #WOMCouncil pic.twitter.com/XjhTdIMYf2
So, how does this co-creation work? In the first phase, members of the Jumpcut web3 collective can help decide what form these stories should take, be they books, podcasts, movies or TV shows.
Next, NFT holders can pitch their own PFP avatars to make cameos in the stories, with community votes in place to narrow down the winners. A community fund will be set aside from NFT sales to pay established writers to flesh out these stories, and in phase three, members who have been the most active will use accrued participation
Eva and I meet Tia at a boba shop on campus, and she guides me towards ordering a lychee boba drink. The July heat has been baking the city streets relentlessly, and the sweet fragrant drink quenches my soul. (1/15) @KuBecky @WomenriseNFT @NotEvaMorales pic.twitter.com/ZkP8SyS7Ak— Naila Librarian (@NailaLibrarian) July 7, 2022
It’s Jumpcut’s hope that this direct-to-consumer pipeline will elevate perspectives of under-represented peoples and communities, ensuring that gripping stories are told that relate to the world we actually live in.
Toward that end, Jumpcut plans to create a lending program of NFTs to a rotating group of women and non-binary writers and directors, so they can be sure the right minds are getting through the door.
Of course, the only way all this will work is if people like you get involved and be the change you wish to see in Hollywood. Learn more about the Women of Mystery project and secure your NFT at womenofmystery.xyz, and learn more about Jumpcut at jumpcutmedia.com.
Photography by: Courtesy of Jumpcut